Again the
messages are going to be controlled by the Telecom Regulatory Authority of
India (TRAI)
In order
to curb the menace of pesky text messages from marketers, the Telecom
Regulatory Authority of India on Monday imposed a cap of 100 per day on the
number of short messages that an Operator can send to a mobile phone service
subscriber at concessional rates.
ü For every SMS (short message) beyond
this limit, an operator will charge at least 50 paisa per SMS.
ü An unregistered telemarketer is not
able to send more than 200 SMSs in an hour from a computer or a telephone or
any other system.
ü The primary reason for unsolicited
commercial messages is that unregistered telemarketers get bulk discount deals
on SMSs from operators, which they use to flood consumers with commercial
messages.
ü “The lodging of a complaint against
unsolicited SMSs has also been made easier,” said N Parmeshwaran, (a principal
advisor of TRAI).
ü “The changes effected by the regulations and
the order have to be implemented within 15 days,” Parmeshwaran added.
ü “Now the complaint can be lodged
through SMS by forwarding the unsolicited commercial SMS to 1909 after
appending the phone number and date of receipt of SMS.”